Frequently Asked Questions



What makes VOD viable as a revenue driver? 

There are literally dozens of VOD platforms to utilise, usually all non-exclusive. For example, iTunes, Vimeo, Amazon, YouTube, PivotShare, Gumroad, VHX, Distrify, Reelhouse, to name just a few. They are all well established, leading edge platforms where any content creator can upload and sell/rent their films. 


Who has access to a VOD release? 

All of the above platforms have state-of-the-art viewing compatibility with literally every device imaginable, i.e. mobile phone, PC, MACs, iPads, tablets, TVs etc. Wherever you are - and whatever device you might have - you can access a VOD title at the click of a button.


How long does a VOD title remain available to the consumer? 

Forever. Digital never dies. Another reason why VOD is viable as a revenue driver. 


Doesn't a VOD release sabotage cinema ticket sales? 

Historically not. We all like to own and rewatch what we loved seeing in the cinema. The longevity and sales of DVDs supports this also. VOD and DVD products typically carry Special Features & Bonus Materials which have added value. Our VOD releases would be stacked with lots of extra goodies as well as an 'extended cut' of the original broadcast. 


Why bother with a cinema release in the first place?

Any distributor will tell you it's the best marketing window for future non-theatrical sales. And there's nothing like the emotional and social experience of seeing something on the big screen in the first instance, especially when it's broadcast live via satellite. 


How is the VOD version "future proofed" given how rapidly technology evolves?

We have tested 4K live filming to capture productions in full 4K resolution, including a live downconversion and transmission in HD for the live cinema brodcast in the first instance. Live 4K satellite transmissions to cinemas are still a way off yet. Capturing and archiving in 4K, however, ensures that the next generation image format can be offered going forwards. 4K video is already available on iPhones and 4K/UHD TV sets are already on the market. We are also closely following the development of HEVC (High Efficiency Video Coding) which will eventually be the compression format replacing MPEG to cater for 4K streaming. 


Where can I find out more about VOD in general? 

Everyone's favourtie resource Google, of course, plus a few interesting links below. 

© 2020 MARC JOHN