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WHAT IS DIGITAL CINEMA?Digital cinema is beginning to replace 35mm film projection with the use of high grade digital projection. Instead of film canisters arriving at cinemas for reels to run through old analogue projectors, these movies can be delivered via satellite, fibre connection or hard disc for immaculate replays. Digital cinemas will serve not just traditional movies but new, diverse content such as live music, sports and video games. This kind of innovative programming can dramatically increase a cinema operator's revenue in low occupancy periods of the week and help attract new customers altogether. The potential for groundbreaking 3D programming, for example, is particularly strong.
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