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London - 12 September 2003

QUANTUM GOES EXTREME!

FOR THE FIRST TIME EVER ON THE BIG SCREEN
THE UK’S ODEON CINEMA IN MANCHESTER PRESENTS
EXCLUSIVE SHOWING OF UFC 43: MELT DOWN ON OCTOBER 29

British Fight Fans Will See A Complete Ultimate Fighting Championship
Event That Includes Heavyweight Action With U.K.’s Ian Freeman

Tickets Go On Sale Monday, October 6

LAS VEGAS, October 2, 2003….The Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts sports event, hits the big screen in England, Wednesday, October 29, when Odeon Manchester presents a special, exclusive showing of UFC 43: Melt Down, the all-star, eight-fight card that took place LIVE June 6 at the Thomas & Mack Center in Las Vegas, Nev. The show will include a heavyweight bout between Vernon “Tiger” White of San Diego, Calif., and U.K. star Ian Freeman of Sunderland, England.

Tickets, £10 each, will go on sale tomorrow, Monday, October 6, at the Odeon Manchester box office, at the Odeon call centre 0870 50 50 007 and online at www.odeon.co.uk

“Our U.K. fans showed tremendous support and enthusiasm for our sport when we held UFC 38 in July 2002 at Royal Albert Hall in London. Thanks to Odeon Manchester, British fight fans will again be able to enjoy one of our entire fight shows that will include Ian Freeman, one of Great Britain’s top mixed martial artists,” said Dana White, UFC president.

“The UFC is a powerful, recognized brand name for combat sports in Europe and we are certainly looking forward to bringing this exciting, action sport to fight fans in the unique and unrivaled atmosphere of a cinema,” said Marc John, Head of Digital Cinema at Odeon cinemas.

UFC 43: Melt Down will feature the showdown for the interim light heavyweight championship between number one contender Chuck “The Iceman” Liddell (11-2-0 in mixed martial arts) from San Luis Obispo, Calif., and Randy “The Natural” Couture (9-4-0) of Portland, Ore.

UFC 38: Brawl At The Hall, July 13, 2002, was the UFC’s first European fight. It played to a sold out audience at Royal Albert Hall and was one of the top pay-per-view events in the United Kingdom in 2002. The exclusive screening of Meltdown at Odeon Manchester intends to bring the popular sport to fans in a new and unique environment tailor made for the drama and action.

The Ultimate Fighting Championship, headquartered in Las Vegas, Nev., is the world’s premier mixed martial sports association. Owned and operated by Zuffa, LLC, the UFC programs six live pay-per-view events yearly through cable and satellite providers.

Odeon Cinemas, the UK’s largest cinema operator, have become the market leader and innovator in the use of cutting edge digital technology to diversify programming and attract wider audiences. The arrival of digital cinema has already seen Odeon successfully screen a range of alternative content including live sport, Broadway musicals, opera, ballet, interactive games and most recently David Bowie, live and interactive via satellite, on September 8th to sell out audiences everywhere.